ImageMaster Information: Ron Clark Enhanced CD

ImageMaster Productions Teams Up to Teach

August 23, 2004

ImageMaster Productions recently teamed up with New York Times Bestselling author and Disney’s Teacher of the Year Ron Clark to produce "The Essential Raps" - an enhanced CD of educational rap songs. The innovative CD, designed for use in both classrooms and at home, empowers parents and educators to use some of Mr. Clark’s award winning techniques to motivate their own children and students. The CD includes special video commentary from Mr. Clark, the five raps, and downloadable lyrics and lesson plans. Also included are two additional bonus videos produced by ImageMaster Productions; Mr. Clark’s recent trip to South Africa with 15 of his former students and a compilation video of Mr. Clark’s many national television appearances and interviews with his former students.

A video page from the Enhanced CD.

Now living in Atlanta, Mr. Clark’s work with disadvantaged students in rural North Carolina and in inner-city Harlem has led to worldwide attention, including two Bestselling books, being named by Oprah as O magazine’s first "Phenomenal Man", and plans for a made-for-TV movie. Inspired by music’s power to motivate his students to learn, Mr. Clark wrote the five rap songs and recorded them with the help of some of his former students. He then turned to production partner ImageMaster, to film video introductions to each song and create the interactive CD. "Adding the Enhanced-CD content not only enabled us to provide additional educational tools", says, Director of New Media Development, Craig Tollis. "It also allows Ron’s personal enthusiasm for kids and learning to come alive in more than 30-minutes of video and multimedia content."

"Our goal was to create a product that would be easy to use and educational, but also very cutting edge, creative and exciting for both kids and adults. We were inspired by Ron Clark’s commitment to reach all children by thinking beyond the tried and true methods and attempting something that had not been done before", says Account Director Jen Booth, who managed the project.

A collaboration with graphic designer John Marcum produced an accompanying eye-catching booklet, complete with lyrics to each of the raps and pictures of Mr. Clark and his students. The Essential Raps is currently available at www.ronclark.info.

Ron Clark talks with a class in South Africa:
a short documentary is part of the CD bonus materials.

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